Case Study


  • Brand Transformation
  • Menu Engineering
  • Innovation



A leading workplace foodservice provider had an opportunity to develop a clear brand positioning, underpinned by an ownable customer promise.

With a new positioning, new menu, clear targets and tangible proof points all wrapped up in a new identity and rolled out across over 500 locations, the growth of the brand was supercharged.

Pioneering industry-leading initiatives transformed the brand into a multi-award winning industry leader, unlocking new contract wins and extensions of existing contracts.