TESTIMONIALS

“Liz worked with us for three years as we realised our growth ambitions to scale the business and unlock our online and national offering. Liz worked as part of our leadership team designing a commercial marketing strategy, an overhaul of our brand and proposition, digital go-to-market roadmap and set us up for success by recruiting and training an inhouse marketing team.

Liz will get under the skin of your business to understand your core challenges, design a strategy that is translatable across all areas of your business and bring in her network of experts to deliver quality execution”

Liz is an exceptional marketer with a wealth of experience, a keen focus on delivering results, and a creative edge that sets her apart. Working with Liz was a pleasure and, more importantly, a game-changer for our business.

Her strategic work on the Customer Promise not only provided us with a solid foundation for growth but also captivated our internal team and resonated remarkably well with clients. This unique approach played a pivotal role in our ability to secure new contracts as well as retaining existing clients.

Liz's expertise goes beyond the conventional, and her innovative thinking added a dynamic and competitive edge to our marketing efforts. Her commitment to delivering tangible results is evident in the positive impact we experienced in our business operations.

“Liz is a hugely experienced, results-focused and inspiring global CMO. I love working with Liz and we’ve done so for over 10 years, across a variety of brands and businesses. Some marketeers are more commercially-focused, some more strategic, whereas Liz is absolutely both. She successfully balances being consumer-led, strategically rigorous, and also with a laser focus on making things happen”

“I had the pleasure to work with Liz on a large hospitality project for a year. She brings well thought through plans to life working with an energy and pace that takes all the people around her on a journey effortlessly. I wouldn’t think twice about working with her again or recommending her services”

“Liz is a transformational marketing leader, who connects her teams, SLT and agency partners around a shared goal to achieve remarkable things. I’ve worked with Liz for many years and have seen her talent for setting a strategic vision, inspiring her stakeholders to stand out from the crowd, and to stand for something that matters- with significant returns. She has a talent for bringing people with her through her warmth, energy and collaborative nature, enabling her to drive positive change, and at pace.

Liz is incredibly adaptable, ably flexing to support businesses of all sizes and types- from smaller privately-owned businesses to FTSE top 20 corporates.

If you have Liz in your corner, you’ll be going places!”

“Recent project work by Liz and team on strategic customer centricity and targeted innovation proved Liz’ ability to achieve original solutions. Her understanding, foresight and practical orientation are essential to address, for example, GenZ challenges. Liz has the capacity to assume what is next and to inspire individuals and teams to translate future into real life and hands-on commercial FMCG initiatives. If sustainability, health and stakeholder engagement matter, Liz can make the difference.”

“Liz helped Swoon Gelato launch our Cardiff store. The remit was to up our social following, engage with local influencers and press and generally get the word out about Swoon in Cardiff.

From the beginning Liz was amazing and initially focused on understanding the brand and brand language to use.
From this she put together an initial proposal which was costed in sections so we could pick the parts we felt most important and fit with the budget.
A full social program was worked out and templates of campaigns were agreed each week before being posted.

On opening day Liz and her team brought in a wide range of influencers and local press and the opening party was a huge success.

We, at Swoon, highly recommend LIz as a fantastic partner for marketing and PR.Her energy and enthusiasm are infectious as is her determination to get the task completed perfectly.Thank you Liz!”

“Liz is a fantastic marketing professional. She combines the perfect mix of strategy and creativity to deliver campaigns that make a real impact and achieve tangible results. I’ve worked with Liz for a number of years now, she’s great fun to be around and a real asset to have on your team.”