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I’m obviously biased but….being in Marketing is one of the best jobs ever. And everyone has an opinion on Marketing. We all interact with promotions, shop both online and in person, consume media and have an opinion on the latest ads. Does this mean everyone is a...

I’ve always been interested in the psychology of consumer behaviour. This started in my teenage years spent weekend working in restaurants – understanding which dishes were popular and why,  how to sell the specials, upsell dessert and most importantly how to...