Artisan Gelato Brand

Artisan gelato brand Swoon had ambition to scale across the UK and beyond.

Already a fantastic concept, with award-winning product, 5 sites and a concession in Selfridges, they were transitioning into a bigger organisation and needed a more strategic marketing plan, activity calendar and partnerships with complementary brands and influencers.

We designed a 360 degree activity plan, supported by NPD, events and strong social and PR activity culminating in the launch of a new site in Cardiff.